Echelon collection is a tribute to those who find joy in long and vigorous rides and sore muscles afterwards.
We spent more than six months testing, advancing and refining the designs: shapes, cuts and seams, to create the perfect cycle wear.
With the Echelon performance collection we succeeded in combining high performance with Isadore's minimalist signature.
What is I7A3O7E Echelon
The most minimalist, technical and unconventional collection of Isadore.
Echelon is a diagonal formation of racers which allows cooperative drafting in crosswinds.
Riding in Ploče
Ploče — a Croatian port-town, situated on the Adriatic coast in Dalmatia, north of the Neretva Delta.
Ploče doesn’t stand out from other Croatian places. This probably wouldn’t be among your first choices to ride in Croatia. And yet, it caught our attention by a strong contrast: clean beaches and simple church standing alongside brutal socialist architecture.
Eva Synnestved Hansen
Peter Mečiar, assisted by Vladimír Králik
ART DIRECTION & MARKETING
Martin Gross, Ján Šifra
Alina Grechkina, Ján Šifra
SHOT ON LOCATION
Makarska, Croatia, October 2016