Echelon collection is a tribute to those who find joy in long and vigorous rides and sore muscles afterwards.

We spent more than six months testing, advancing and refining the designs: shapes, cuts and seams, to create the perfect cycle wear.

With the Echelon performance collection we succeeded in combining high performance with Isadore's minimalist signature.

What is I7A3O7E Echelon

The most minimalist, technical and unconventional collection of Isadore.

Echelon

Echelon is a diagonal formation of racers which allows cooperative drafting in crosswinds.

Riding in Ploče

Ploče — a Croatian port-town, situated on the Adriatic coast in Dalmatia, north of the Neretva Delta.

Ploče doesn’t stand out from other Croatian places. This probably wouldn’t be among your first choices to ride in Croatia. And yet, it caught our attention by a strong contrast: clean beaches and simple church standing alongside brutal socialist architecture.

  • RIDERS

    Jirka Pařízek

    Max Huber

    Martina Farkašová

    Eva Synnestved Hansen


    PHOTOGRAPHY

    Peter Mečiar, assisted by Vladimír Králik


    ART DIRECTION & MARKETING

    Martin Gross, Ján Šifra


    VIdeo

    Vankúšik studio

  • SUPPORT

    Zuzana Velitsová


    WORDS

    Alina Grechkina, Ján Šifra


    EXECUTIVE PRODUCTION

    Martin Velits


    SHOT ON LOCATION

    Makarska, Croatia, October 2016