Ready for the warm weather rides
A new season with the same values
Season’s change: winter turns to spring and spring to summer. Longer, warmer days usher in more ambitious and adventurous rides.
Even if you have managed to keep riding through the winter, unpeeling from the layers and heading out on your best road bike always makes these spring rides that much more special. It’s when we all feel the joy of cycling that we first felt as kids; it’s when it all comes together.
Being comfortable on the bike and anxious to see what’s around the next bend is what this is all about.
These newest introductions to our collections are designed to enhance all your rides so that they feel like that first time you fell in love with your bike.
We want to find that balance between comfort and tech-wear performance. Our Essentials will skirt that edge expertly, while the Echelon selection leans more towards those who want that race-ready feel.
And our Medio additions are filling out what is quickly becoming one of our favorite lines.
THE NEW SS2019 COLLECTION HAS ARRIVED AND NOW IS AVAILABLE IN STORE.
All about cycling lifestyle and comfort. Blends natural materials with a laid back look; suitable for all level of rides from epics to coffee stops.
The fusion of performance and style. High performance Merino material melds with fine Italian mélange effect Lycra.
New burgundy color for our performance driven Echelon Jersey. Continuation of our aero and minimalist Echelon Line.
Making the best use of state of the art materials. All about featherweight and breathability for the hottest high performance rides.
Eva Synnestdvedt Hansen
Simon Hugo Hedman
Art direction and Marketing
Shot on Location