Urban Collection

Check out new 100% recycled line

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“On a bicycle…potholes become personal” B. Emerson

“Think of bicycles as ridable art that can just about save the world.” G. Petersen

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Did someone say Spring?

Riding a bicycle is about getting back to basics.

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We’ve been creating road cycling essentials for over four years. Now, we turn from the rural open roads and enter the city.

This is our first Urban Collection – city cycling apparel, designed by Isadore and produced in Europe.

Novesta x Isadore Star Master Women