What’s Coming in SS'25
Every style we create starts with a rider in mind. Who are they? What do they need? What makes them tick? Once we have that dialed, we blend top-tier performance, minimal environmental impact, and a design that makes you do a double take. Because gear should work hard, but look damn good doing it.
Alternative Line
A fearless maverick, setting trends and breaking the mold. The Alternative Line is for those who live to stand out. Every piece reflects the latest color trends and unexpected combinations, ensuring you’re not just riding, you’re making a statement. And because being ahead of the curve means thinking about the planet, all fabrics, trims, and accessories come from recycled sources. Bold, responsible, and impossible to ignore, just like you.
For The Influenza
Debut Jackets & Gilets + New Jerseys
For riders who embrace the journey, not just the destination. Whether you’re rolling out for a sunrise spin or cruising towards the next coffee stop, these pieces have you covered. With new earthy tones and a fresh lineup of jerseys in recycled synthetics and merino, performance meets everyday versatility—so you can ride comfortably and look good wherever the road takes you.
Made for the ‘’3 Mins Away’’
Echelon Training Jersey
Chasing the wind at 180 BPM, every ride is a race—against the elements, against yourself, against that guy who swears he’s ‘just taking it easy.’ Built from lightweight, ultra-breathable nylon fabrics, the Echelon Training Jersey is made for everyday heavy use, because suffering is an art, and you’re a masterpiece in the making.
For The Stem Chewer
Signature Jacket Basil
For those who thrive in the early hours, ready to tackle any forecast. Our flagship rain jacket returns in a rich Basil hue, a versatile staple that effortlessly pairs with the rest of the collection. Reliable, lightweight, and always ready when the weather turns—because nothing should hold you back from getting out there.
For the Early Risers
Echelon Ultralight Jersey
Because 180 BPM isn’t enough—you’re also counting every gram, every watt, every marginal gain. Enter the Echelon Ultralight Jersey: a featherweight, microperforated, high-compression masterpiece that feels like a second skin (but faster). Aero vibes with a barely-there feel—because speed waits for no one.
The Gram Chaser’s Dream
Distance Bib Shorts
Endless trails, zero limits—tarmac only when necessary. The Distance Bib Shorts return in a fresh, more courageous color combo, built to perfectly complement the new Distance Jerseys. Durability meets style meets that ‘send it’ mentality—because adventure doesn’t care what the road looks like.
Made for The Shred Head
Your ride, your style, your story. The SS'25 collection is built for who you are, how you ride, and what makes you tick. Find your match, and let’s roll.
