SEE THE STORY BEHIND THE BRAND

For over a decade it was for both of us all about speed, performance, discipline and winning. We have spent a third of our lives as professional cyclists at the top level. We had the chance to ride all of the Grand Tours and Monuments that cycling has to offer.

But sometimes one thing in life must end in order for something new to start. You need to redefine things. To take it back to the roots.

And so Isadore was born. We take all of our knowledge and experience from the pro peloton and use it to create outstanding products.

Not intended to chase watts, KOMs and results at the finish line, but designed to help us in our next quest: To enjoy the road and create wonderful cycling memories.