2025 Sustainability Update
Sustainability guides how we think, decide, and build day to day, season to season. We’re realistic about the scale of our impact, but committed to making choices that reduce it wherever we can. This update is a look at where we stand today: what we’ve improved, what we’ve learned, and a quiet checkpoint for ourselves and our team to stay aligned with the values we believe in.
Fabrics
In 2025, 91% of our core styles including jerseys, long-sleeve jerseys, bottoms, jackets and gilets, and baselayers used at least one fabric made from recycled yarns, natural fibers such as Merino wool and lyocell, or biodegradable yarns.
This represents a 4% decrease compared to 2024. The main reason is simple: for certain high-performance pieces, specifically our rain jackets with 3-layer membranes and our Signature Winter Tights, we were not able to source alternatives that met our technical requirements while also containing recycled content.
Performance and durability remain non-negotiable for us. At the same time, we continue to work closely with fabric partners such as Pertex® and Polartec®, pushing for solutions that combine top-level performance with a lower environmental impact. Progress in this area takes time, but it’s a direction we’re committed to.
We’re fully aware that recycled fibers are not a perfect solution, and in many cases only a marginal improvement over virgin materials. Still, we believe that choosing more responsible options, where they genuinely work is better than standing still. For us, it’s about continuous improvement, not quick fixes.
Trims and accessories
In 2025, we continued building on the changes introduced the year before. All zippers used in new styles across both the Spring/Summer and Fall/Winter collections feature mechanically recycled content.
At the same time, every new style introduced in 2025 incorporates elastic tapes made from recycled polyamide, further reducing the use of virgin materials in small but essential components.
As in previous seasons, all of our bottoms continue to use top-sheet bio foam and recycled face fabrics in every pad, maintaining the same performance standards while relying on more responsible material choices.
Manufacturing Process
In 2025, more than 88% of our products were made in Europe, with the remaining 12% produced in the USA and Tunisia. We work with these overseas partners due to their long-term expertise and specialization in certain accessory categories that are difficult to source within Europe.
Our approach to manufacturing is guided by a straightforward philosophy: prioritising geographical proximity where possible, maintaining transparent and reliable production processes, and never compromising on quality.
Production map breakdown
Lithuania — 26.35%
Moldova — 16.86%
Slovakia — 15.63%
Romania — 14.49%
Tunisia — 10.65%
Portugal — 8.25%
Italy — 6.71%
USA — 1.06%
DWR
In 2025, all of our styles that use a water-repellent treatment were finished with fluorine-free (C0) DWR. Durable Water Repellent (DWR) is the surface finish applied to fabrics to make water bead and roll off the material rather than saturate it. True C0 DWR uses no per- and polyfluoroalkyl substances (PFAS), the group of chemicals historically used for water repellent finishes but now recognised for their persistence in the environment and potential health risks.
Our use of fluorine-free DWR means every treated jacket, gilet, and bottom in 2025 avoided PFAS chemistries, not just the longer-chain versions (like C8 commonly phased out earlier), but all intentionally added PFAS across the finish. This approach positions us ahead of many regulatory changes underway. For example, national bans on PFAS-containing waterproofing agents in textiles will take effect in parts of the EU in 2026.
Choosing C0 DWR is both a sustainability and compliance-forward decision. While fluorine-free alternatives are still evolving in performance compared with legacy PFAS chemistries, high-quality C0 treatments now offer robust water repellency without relying on “forever chemicals,” and support industry momentum toward safer materials and a more circular textile economy.
Traceability
A few years ago, we began collecting, updating, and publishing traceability data for all of our products and we’ve stayed committed to doing so every season since. We share only information we know and can confidently verify. When something isn’t clear or available, we say so openly.
You can explore the full details here: In the Footsteps of Production Processes
Packaging
Over time, we’ve evolved from using recycled and recyclable paper boxes for jerseys, bibs, and jackets to more considered, low-impact packaging solutions across our collections.
For several years now, we’ve used biodegradable garment bags. In 2025, we took this a step further by introducing more user-friendly biodegradable bags, designed to be disposed of directly in a bio-waste bin where available.
We continue to ship orders in recycled cardboard boxes and compostable, multi-use mailers, reducing the need for single-use plastics. All hang tags are made from recycled paper, and with the exception of socks, we have eliminated plastic splints used to attach tags to garments.
Each of these changes may be small on its own, but together they help reduce packaging waste and improve end-of-life options for the materials we use.
Future
In 2026, we will introduce a new Signature Jersey, which will become the flagship summer jersey within this range. It will be constructed from two fabrics, both containing a high share of recycled fibers, and reflects our ongoing effort to raise the sustainability standard of our core performance pieces.
Following the introduction of recycled content in our Signature bib shorts couple of seasons back, we’re continuing to expand the use of more responsible materials across our main lifestyle line. This work is no longer limited to our Alternative line, which was originally created as a testing ground for recycled and lower-impact garment choices, but is now informing decisions across the wider collection.
Within our custom clothing program, we are adding a Race Line Long Sleeve Jersey made from two fabrics containing recycled polyester. At the same time, we are actively exploring the sourcing of a 2-layer membrane material for the custom Race Line Wind Vest, with the goal of replacing the virgin polyester version currently in use without compromising performance.
In parallel, we have begun working more intentionally with leftover fabrics. In the past, these materials were used to create limited editions, with varying success depending on available colour combinations. Over the last year, we have taken a new approach by offering deadstock fabrics to smaller, independent, or emerging brands and projects at significantly reduced costs. This helps extend the life of existing materials while supporting others on their path. Ensuring that leftover fabric is no longer truly “dead
