Cycling Through the Heart of Japan

A Pass Hunting Journey across mountains, post towns and lakes from Kanazawa to Yokohama.

One ride a year. A story worth reading.

This is a story from me, Martin Velits, and my brother Peter, both former pro riders with Quick Step and BMC, and now founders of Isadore, about our once-a-year tradition: a ride with our dad, Laco.

Two Loops, One Rainy Day – Riding Out of Palma

Not every ride goes exactly to plan, but that’s part of the magic. On a day that started with rain and ended with sunset beers, Harry – our Mallorca local ambassador – made the most of the weather with two spontaneous loops straight out of Palma.

Find your perfect pair of bibs

Match your kit to your riding style

Corsican Odyssey: Gravel-Packing through Kallistea

Get inspired by Simon, Mathilde, and Hugo’s 8-day gravel adventure through Corsica. In mid-October, they embarked on an epic journey across the island, covering over 600 km on the legendary GT20 route or better known as La Grande Traversée.

It’s All About People

Isadore Roadshow 2024 Recap

Founder's Guide to Winter Riding

We asked Isadore founders Martin and Peter for any tips they picked up throughout their years in the pro peloton, training throughout the pre-season.

Isadore Eastern Epic Adventure

The race, co-organized by our partner, took place on the Tibetan Plateau at an altitude of more than 3,500 meters above sea level.

Made for More

Baselayers for any wear

Guide to being seen

Be smart. Be BRIGHT

Autumn Essentials Guide w/ Filip

In this Autumn essentials guide, Filip Isadore’s product designer and all-round adrenaline junkie will offer up his autumn essentials for the season.

Repairs & Crash Replacement Service

Love not Landfill