Isadore x La Machine

Road Is the Way of Life

Cycling doesn’t start at the first pedal stroke or end when you get off the bike. Together with La Machine, we’ve created a collection inspired by our mantra, “Road is the way of life.” Combining Isadore’s technical cycling expertise with La Machine’s distinctive approach to off-bike apparel, the collection brings both sides of cycling culture together.

But the road isn’t always smooth.

For us, “Road is the way of life” isn’t only about epic rides, new PRs and well-earned café stops. It’s also about the days when you bonk, when the legs simply won’t turn and when nothing goes according to plan. The good days and the hard ones, they’re all part of the ride.

Made for the ride. And everything around it.