Velo Pavé

Isadore in Denmark

28.10.2014 – Words by Martin Velits

At the end of last week first Isadore apparel international Shop-in-Shop opened.

I was there to celebrate one of the most important steps in Isadore history.

For the first time we can offer our cycling clothing and accessories other then via our eshop thanks to our retaile partner Velo Pavé in Farum, Denmark.

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Everytime when in Copenhagen, I'm strucked by the magnitude of cycling culture in this city. It's a costant flow of human on bikes circling thru the streets. Fun fact is that there is more bikes in Copenhagen than people. Big bikes, small bikes, vintage, high-tech, boys, girls, e-bikes, fixed gear, you name it...

I loved the scene and it was great fun just to watch people commute.

Back to why I was present at Velo Pavé together with my brother on that evening.

Road is the way of life - We believe our philosophy fits perfectly with the passion and energy Carsten and his crew put into setting up a place like Velo Pavé from scratch. Place with few, very carefully selected bike brands. Place where men can easily get romantic about cycling.

Velo Pavé is a young business, Isadore is young and we are looking forward living the road together.

Cheers and Ride!

Martin


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